E-NEWSLETTERS

Whether you're looking to send an email newsletter, a high-impact email promotion, an email event invitation, build your email list, or launch an email marketing campaign, starting an e-newsletter will help you get it done. You will see that on the bottom right of every one of our web-pages, there is an option to subscribe to our e-newsletter. We try to keep our newsletters informative yet fun. We are not trying to solicit our services as much as we are trying to create relationships with our current and potential clients. News of our success or client's success will in-turn create trust and establish us as a quality resource for our services when the time comes.

Much research has been done to indicate the benefits of e-newsletters and it has shown that it is more cost effective to grow your business by increasing revenue and referrals from existing clients than in pursuing new clients. A subscriber list of your business relationships is a very valuable asset for your business."

Questions you may have:

Q: So what are the top ten benefits of an e-newsletter for my company?

• Benefit #1: An E-Newsletter enhances your company’s reputation and increases the generation ofleads.
  
• Benefit #2: An E-Newsletter increases the lifetime value of your clients.


• Benefit #3: An E-Newsletter is a very cost-efficient and cost-effective communication channel with your clients.


• Benefit #4: An E-Newsletter leverages your marketing efforts.


• Benefit #5: An E-Newsletter provides instantaneous trackable results.


• Benefit #6: An E-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients.


• Benefit # 7: An E-Newsletter provides a higher response rate because it is being sent to a more receptive audience.


• Benefit #8: An E-Newsletter is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.


• Benefit #9: An E-Newsletter serves as a positive reinforcement to the media.


• Benefit #10: An E-Newsletter quickly identifies undelivered emails so an effort can be made to correct them and resend them.

Q: Why can't I send my own emails out from my outlook on my own?
A: If you were to send an email out to 1000 recipients, it's most likely that you're email will get labeled as spam and SpamCop will most likely blacklist your IP and you wouldn't be able to send mail again until you have white-listed yourself.

Q: What will SQP do to get me started with my email marketing campaign?
A: SQP professionals can set up your E-newsletter account, create the custom template for your e-newsletter, write the content, add your contacts and send out your e-blast. We will do as much or as little as you need.

What does this mean? Well, what a reputable email service provider does for you is develop relationships with ISPs and is already whitelisted to ensure their customers' permission-based email gets through and delivers your emails using the proper protocols. They also maintain strong permission policies and an active anti-blocking team working on your behalf. A reputable email service provider provides reports and bounce management and helps you stay on top of current best practices-like including a failsafe one-click unsubscribe link in every email. They are also at the forefront of the industry, protecting the appropriate use of email as a business and marketing communications tool through their affiliations.

There are many E-mail marketing campaign companies out there that are allowed to send out thousands of emails without being labeled as spam. Companies like Constant Contact, Streamsend, Benchmark Email, Vertical Response and iContact, are just a few. Contact us today to help you get your e-newletter started and launch your marketing campaign!